Released on: September 10, 2008, 5:31 am

Press Release Author: jatinder

Industry: Internet & Online

Press Release Summary: The membership model you decide to makes an enormous
difference on the earnings that you will see today and in the future. Of course,
which membership pricing model is right for you depend mainly on the type of site
you have.

Press Release Body: The membership model you decide to makes an enormous difference
on the earnings that you will see today and in the future. Of course, which
membership pricing model is right for you depend mainly on the type of site you
have.

Weekly subscription models are not used very recurrently for membership sites. They
require a rapid turnover of content, as members need a reason to renew their
subscription each week. They tend to rely quite heavily on forums and blogs to keep
members engaged.

If you are using a weekly subscription model you can make more revenue than with
other models. Your members will feel that they are paying small amounts, but because
they are paying so commonly, the revenue soon mounts up. However, you will have to
work hard for the extra revenue with frequent updates.
One of the major problems with weekly subscription sites is members that just join
for one week, download all the available content, and then cancel their membership.
So a key to keeping your members from doing that would be to have new fresh content
added daily/weekly but new members would not get access to back content. You could
then charge them the same weekly fees paid to get access to back content.
This is one of the most popular pricing models for membership sites. It still
requires a lot of effort to provide fresh content every month, but the pressure is a
little less than with the weekly subscription model. Again, these sites tend to rely
quite heavily on forums and blogs to keep their members engaged.
Quarterly subscription membership sites sometimes make a little less subscription
revenue overall, but you have the benefits that you have more capital upfront from
your members to invest in your site.
You also have a assured member for three months to sell additional products to. You
do need to keep in usual contact with your members, however, as they don’t have a
regular monthly or weekly payment going off their credit card to remind them about
the site.
This model is better suited to a site that has time consuming content. One example
of this type of content would be training courses that take place over a period of
several weeks.
This model will usually generate less subscription income overall than the previous
models, but again you will have the capital sooner to invest in your site. You will
have guaranteed members for a year, but you will need to remind them to visit the
site regularly with targeted marketing and newsletters.
The one-off subscription model, also known as lifetime membership, is ideal for
membership sites that are designed to gain more revenue from building large
databases, selling products, affiliate programs, and advertising, than from just
membership subscriptions.
• Offer a free or reduced fee trial period. You could invite your members to join
your site for a trial period of between a week and a month, to get them involved in
the site.

• Some of the membership site software packages available enable you to upgrade your
members to fully paid membership automatically when the trial period is over.
• Most membership sites that offer this trial period take the credit card details of
their members up front, and then charge for the continued membership automatically,
unless the member cancels.
• Have different access levels. Have various categories of member who have access to
different content and parts of the site, depending on which subscription level they
want. Tantalize your members with limited access with the premium content they could
find in the more expensive member areas.
• A lot of membership software packages allow up to five subscription levels,
including one free level.
• Modify your subscription model. You could offer your members monthly subscriptions
when they initially join your site. After three months you could ask them if they
would like to change to a quarterly subscription for a slightly reduced rate. You
could even offer to take the amount that they would have saved if they had taken
quarterly subscription from the start, away from their next quarter’s subscription.

For instance, maybe you have private coaching or maybe you a seminar coming up or
maybe you have a home study course. All of these could possibly be worth anywhere
from a few thousand to tens of thousands of dollars.


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Contact Details:
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